The Role of Integrity in Marketing
The main role of a marketing agency is to find ways to increase brand loyalty and customer sales for a company. Integrity plays a huge part in retaining loyalty, and loyalty plays a huge part in...
View ArticlePruning—It’s Not Just for Roses!
Rosebushes, and other flowering plants, often become “stuck.” They grow until they get to a certain point, then it seems the blooms can get no bigger. What do you do if you want to encourage your roses...
View ArticleMaintaining the Tap: How to Sustain Your Writing Creativity
For me, going into “writing mode” means that I reach up and turn on the invisible keg tap stuck in my forehead and let it do its thing; I’m mostly a quiet bystander that watches the writer in me pull
View ArticleThe Key to Choosing Writers and Managing Editorial Staff Is Cultural Fit
A marketing agency’s successful strategy can be compared to winning a game of chess. In order to successfully beat your opponent you must first watch and observe their habits, understand their way of...
View Article3 Free Ways to Track Your Online Reputation
An online brand can be compared to a tree falling in a forest. If you don’t know it’s there, then how do you know it’s crashing fast or standing proud? As professional content writers will tell you,...
View ArticleGoing Local with Content: Key Ways to Boost SEO
Revenues for companies using integrated local marketing processes are expected to increase 10-15% by 2015, according to recent Gartner estimates. That’s great news for marketers using local SEO...
View ArticleSetting Up Your Google+ Writer’s Profile
Have you searched for information on Google lately? Chances are you’ve noticed that sometimes an article or blog post will appear in the search results that displays a small image of the author next to...
View ArticleWhat Agency Editors Can Learn From Literary Editors
If you’re a marketing agency editor reviewing a batch of fresh content, chances are you’re focused primarily on the task at hand, either making sure keywords are integrated organically, or double...
View ArticleAnonymous, No More: Making the Shift from Behind the Scenes to Byline
A little over a year ago, I couldn’t even tell you what SEO stood for. Something…computerish? Now, I feel fortunate that I can regularly earn a good chunk of cash each month from my work as one of many...
View ArticleTime for a Social Media Makeover
Spring is here and it’s a great time to give your business’s social media profiles a fresh new look. Often, we don’t take the time to assess what is working well in our social media arsenal and what...
View ArticleBeyond Nails and Boards: What Makes Your Construction Company Unique?
When your business is 2x4s, concrete, steel, nails and engineering specs, it can be really hard to figure out how to market your company in a way that is unique to you while still covering the...
View ArticleRecycle, Upcycle, Reuse: Exploring the Vintage Niche
Whether you are a collector or recycler, the vintage niche is fascinating. It is as if you are taking little pieces of history and applying them to your life. Antiquing has been a passion of collectors...
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How to Keep Writers Motivated
Money is the biggest motivator to most writers, but it isn’t the only one. There is an enormous demand for good writers. Many professional content writers work for multiple companies to keep their work...
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The Key to Choosing Writers and Managing Editorial Staff Is Cultural Fit
A marketing agency’s successful strategy can be compared to winning a game of chess. In order to successfully beat your opponent you must first watch and observe their habits, understand their way of...
View ArticleClik here to view.
3 Free Ways to Track Your Online Reputation
An online brand can be compared to a tree falling in a forest. If you don’t know it’s there, then how do you know it’s crashing fast or standing proud? As professional content writers will tell you,...
View ArticleClik here to view.
Going Local with Content: Key Ways to Boost SEO
Revenues for companies using integrated local marketing processes are expected to increase 10-15% by 2015, according to recent Gartner estimates. That’s great news for marketers using local SEO...
View ArticleClik here to view.
Setting Up Your Google+ Writer’s Profile
Have you searched for information on Google lately? Chances are you’ve noticed that sometimes an article or blog post will appear in the search results that displays a small image of the author next to...
View ArticleClik here to view.
What Agency Editors Can Learn From Literary Editors
If you’re a marketing agency editor reviewing a batch of fresh content, chances are you’re focused primarily on the task at hand, either making sure keywords are integrated organically, or double...
View ArticleClik here to view.
Anonymous, No More: Making the Shift from Behind the Scenes to Byline
A little over a year ago, I couldn’t even tell you what SEO stood for. Something…computerish? Now, I feel fortunate that I can regularly earn a good chunk of cash each month from my work as one of many...
View ArticleClik here to view.
Time for a Social Media Makeover
Spring is here and it’s a great time to give your business’s social media profiles a fresh new look. Often, we don’t take the time to assess what is working well in our social media arsenal and what...
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